Questioning, which allows innovators to challenge the status quo and consider new possibilities.
Observing, which helps innovators detect small behavioral details — in the activities of customers, suppliers, and other companies – that suggest new ways of doing things.
Networking, which permits innovators to gain radically different perspectives from individuals with diverse backgrounds.
Experimenting, which prompts innovators to relentlessly try out new experiences, take things apart, and test new ideas.
Associational Thinking, drawing connections between questions, problems, or ideas from unrelated fields, which is triggered by questioning, observing, networking, and experimenting and is the catalyst for creativity.